Apple, a computer software company, in its commercial “Choose a Vista” (2007), argues that Apple’s software package encompasses everything you need in one computer, while Windows has many different options, none of which combine product and price like Apple. They develop this claim by comparing the different Windows options to a spin wheel, in which there is no perfect option, while the Apple representative sits content with the software he has. The purpose of the author is to put down Windows in order to highlight the flawless Apple package, with the ultimate purpose of selling Apple computers. The audience is all consumers, and Apple tries to establish a trust relationship by using humor which appeals to pathos.
(commercial starts at 1:30 and ends at 2:00)
Overall, this is a very good precis. But, I think the second sentence doesn't do quite enough to support the argument that the first sentence sets up. The last sentence might need to be a little more specific regarding the commercials target audience, but other than that, this precis was one for the history books.
ReplyDeleteThe appeals should be in the 2nd sentence, not the last.
ReplyDelete