Tuesday, March 8, 2016

Synthesis Blog: Apple Ad '1984'

Apple seems to be a crossroad, that could either go two ways. At one hand, the U.S. Government wants the software to break the password of an iPhone to get into the assailant's iPhone in the San Bernardino case. On the other hand, Apple products promise security and privacy, which makes it appealing to customers. People would feel less inclined to purchase products if they knew their information was out in the open. I believe Apple has a right to keep their products private and have no obligation to create password-breaking software.
The 1984 ad created in preparation for the launch of the Macintosh computer defends Apple’s claim on the debate. The whole basis of a 1984 society is that there is no freedom. Privacy is taken away to ensure that “traitors” don’t prevail. Each room has a telescreen that monitors every move a person makes. Apple, in 1984, was trying to compare IBM to this idea. IBM, the "Big Blue," wants full control, while Apple is the groundbreaking savior sent to destroy a computer monopoly. It seems that once again, Apple is in the same situation because now the American Government is trying to take away freedom and privacy. 
The article “Breaking Down Apple’s iPhone fight with the U S. Government”, written in the New York Times, gives clear reasons why Apple can’t simply release the password- breaking software. This release would snowball into the government taking control of privacy. They would have the ability to use it for a number of cases, which would hurt Apple greatly. Not only that, but China would also have a lot to gain from this software. Their “officials have been pushing for greater control over the encryption and security of technology sold there,” which means that China would have even more controlling and censorship abilities in the computer world. The cons definitely outweigh the pros for a world that doesn’t want to look like 1984.
Apple was considered to be groundbreakers when they released their ad. They turned commercial viewing on the Super Bowl into a “cultural phenomenon”. However, the tides have turned because it is starting to look as if the world will eventually emulate the society of 1984. The government is trying to take control of liberties and rights that we as Americans hold dear. In the coming weeks and months, we will see which direction our world takes as we move forward.

1 comment:

  1. For the AP exam, you're going to have to be a lot more persuasive. You don't give that many concrete reasons to support your argument. Here's a quote: "They would have the ability to use it for a number of cases, which would hurt Apple greatly." This is as vague as it could possibly be. If that had been an actual AP exam response, I'm afraid it would have received a 4.

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